The morning after a line of storms, nobody is waiting for your homepage animation to finish.
Nobody in this situation is browsing
A limb came through the roof overnight. The air conditioning quit and the house is at ninety with the humidity to match. Water is standing under the house again.
They are not assessing your workmanship. Three things, fast: you handle compressors, you come to Cooper-Young, this is the number.
Assume everything is against you
Everyone rings at once after a storm, the tree canopy and crawlspaces swallow the signal, and a phone near empty starts slowing itself. Those three arrive together every time.
Build for the customer out on a crawlspace off Poplar and the comfortable one takes care of itself. Words first, images after, and nothing from another company standing between the caller and your number.
Put the after-hours terms at the top
Overnight cover belongs in the first screenful, above anything about straight-line wind season of the service page. Parked behind a footer link it may as well not be offered at all.
Then define it. Someone answers until ten. Ring-back inside the hour. Storm weeks run worst-first and the rate is higher. A vague answer near how far past the 240 loop you go is read as no. Left vague, people read it as no.
Buttons that work in bad conditions
Standing in a wet yard, one hand on the phone, screen dim in the sun. Small links crowded together do not get pressed, they get abandoned.
Make the call button genuinely large, keep it on screen as the page scrolls, and leave empty space around it so nothing else takes the tap from a hand that has been dealing with a compressor for an hour.
Put a stopwatch on it
Next job out on a crawlspace off Poplar, try to book yourself through your own form and time it properly.
The number usually lands badly. What you approved on a monitor indoors is not what a customer meets standing in a yard.
